About Us

Welcome to Broken Alley : Where Hustle Takes a Coffee Break.

Broken Alley is more than just a streetwear label — it’s a luxury statement of identity, individuality, and creative rebellion. Founded by brothers Sahil Rathore, the brand was born out of a deep desire to break away from the ordinary and redefine what it means to be seen.

Before launching their own venture, Sahil spent years shaping the success of other fashion brands. Sahil, a visionary designer with an impeccable eye for aesthetics, played a pivotal role in developing the visual identity of several renowned labels.

Rooted in elevated streetwear, Broken Alley delivers limited-edition collections crafted with uncompromising attention to detail, high-quality fabrics, and bold, contemporary design. Each drop is exclusive, each piece intentionally created for those who set trends rather than follow them.

We believe fashion should feel personal. You won’t just find clothing — you’ll find a connection. And on the rare chance you twin with someone, it’s a nod to shared taste, not mass production.

This is luxury streetwear with soul — where authenticity meets artistry, and self-expression is stitched into every seam.